LOL - YAA
No articles in over a week. Sorry! The flu gave us all writer's block. And today's weather (supposed to be 70 in NYC) coupled with Saturday's prediction (snow!) will probably lead to another week of...
View ArticleNCAA and Leads?
We tied it all together in yesterday's Performance Insider entry. I'll be featured there every few weeks. Using CPQ to Make That Basket. In this article you will learn: What kind of products and...
View ArticleFANTASY PROSPECTING
Ah Spring, when one’s fancy turns to thoughts of fantasy… baseball, that is. I’ve had a fantasy (aka Rotisserie) team for many years. We were even league champs one year. If you’ve never played...
View ArticleGoogle Discovers Cost per Action
This is the 3rd (or perhaps the 4th) time that Google has announced a foray into the CPA business. Is this a good thing – for the marketer? The firms already in CPA, CPL or CPQ? What about the...
View ArticleARE AGENCIES LEADING The CPL CHARGE?
Google’s CPA (Cost Per Action) announcement has sent some shock waves beyond the competition. Many agencies – interactive, general, search or direct – have been muttering “What do we do when our...
View ArticleGoogle Gets More Attention...
Wanted to make sure that everyone read last week's post by Gary on MediaPost's Performance Insider. Here is an excerpt: ....To get out ahead of the Google juggernaut — or to enhance the...
View ArticleIMUS, ADVERTISERS & CHOICE
What does the firing of Don Imus for inappropriate remarks have to do with performance advertising? Look at it this way: Cost per Lead and other performance programs are about choice or opt-in....
View ArticleGoogle's Auction
Much was made of Google’s recent announcement that they’d be introducing an auction-based cost-per-action business model (in fact – I made much of it myself over at MediaPost’s Performance Insider (reg...
View ArticleWhat’s Up With These Ad Exchanges?
Double Click announced a bid-driven ad marketplace a few weeks ago. Today, Yahoo said it was buying the rest of Right Media. As we all know, Google in March revealed its commitment to an auction...
View ArticleIt’s a Server! It’s an Agency! No, It’s Microsoft (or WPP…)
So what to make of this latest rush for bigger fish eating big fish or for that matter, Razorfish? For one thing, it means that the definitions of agency or media buying firm or media technology firm...
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